Peak Design partners with CalWild for wilderness protection

• January 27, 2021
• CalWild

San Francisco-based product design brand commits $26,500 to protecting California’s wild lands and waters

OAKLAND, CA – California Wilderness Coalition (CalWild) announced today the continuation of their years-long partnership with San Francisco company Peak Design. As part of their pledge to give 1% of their proceeds to environmental initiatives, Peak Design renewed as an Industry Leader, the highest level of the conservation organization’s Group Member program. Industry Leaders give $5,000 or more to CalWild’s efforts to protect wild places across California. Through their yearly pledge and an additional split from Giving Tuesday 2020 proceeds, Peak Design recently donated $26,500 to CalWild in total.

The partnership extends a multiyear partnership between the two Bay Area-based teams. CalWild’s Executive Director Chris Morrill says of the partnership, “We are grateful to Peak Design for their generosity. Both the company and its patrons have a clear devotion to wild places. Only through the support of all those who recreate on our public lands can we protect them for the generations to come.”

CalWild applauds Peak Design for committing to the wild, public lands that make their homestate so revered for outdoors recreation, a common theme amongst the brand’s client base.

Peak Design began in 2010 building crowdfunded campaigns for high-quality photography accessories and bags. The company has built on the efficient design of their early products as they’ve expanded their line of products while maintaining a strict code of excellence in terms of environmental sustainability. “Our most committed partners all have one thing in common: a discerning eye for their ecological impact,” said Dup Crosson, CalWild’s Development Director. “Peak Design goes about as far as any small-to-medium product design brand that I know of.”

In addition to their membership in conservation hubs Conservation Alliance, Camber Outdoors, and 1% for the Planet, Peak Design is a certified B Corporation. They also helped found Climate Neutral, a nonprofit focused on serving other businesses who wish to neutralize their carbon footprint. “We believe California Wilderness Coalition plays a critical role in protecting California’s wilderness.” says Sustainability Director Annie Nyborg. “I’m continually impressed with the organization’s effectiveness and quality of work.”

Both groups encourage other California businesses to join CalWild as a Group Member. Memberships start at $250 and come with a variety of visibility benefits. Learn more at www.calwild.org/partners-gm.